Our Story

Longevity Wellness Group began with a simple but powerful mission: to help individuals 'Age Well & Live Better.' Founded by Dani Afiouni, a seasoned endurance athlete and wellness enthusiast, Longevity has grown into a pioneering force in health and wellness, known for its innovative approaches and dedication to holistic well-being.

Our Service Sectors

Longevity Wellness Hub:

The heart of our operations, located in Al Quoz 1.

This is Dubai's first and original wellness center. Here, you'll find a calm oasis with grass flooring, lush greenery, and soothing music, offering services such as ice baths, infrared sauna, red light therapy, hyperbaric chamber, and compression boots.

The Beast
(Mobile Unit):

Our mobile unit brings wellness to your events.

Equipped with multiple ICEX ice baths, The Beast can attend community, corporate, or private gatherings, delivering the benefits of cold therapy wherever you need it.

The Beast
(Mobile Unit):

The worlds first and only mobile recovery unit that brings wellness to you.

ICEX (Ice Bath Brand):

Longevity's own ice bath brand.

ICEX offers state-of-the-art ice baths designed for rapid cooling and durability, tailored to the Middle East's climate. With products like ICEX and ICEX Go, you can bring the benefits of cold therapy to your home or business.

Our Team

Longevity's team is at the core of our success. We believe in creating a welcoming environment where expertise meets empathy. Our skilled practitioners and wellness experts are dedicated to guiding you on your wellness journey.

Longevity's team is at the core of our success. We believe in creating a welcoming environment where expertise meets empathy. Our skilled practitioners and wellness experts are dedicated to guiding you on your wellness journey.